![]() The sad truth is that the unpopularity of the industry in the United States is forcing mines to move to underdeveloped nations, where people do not enjoy the privilege of turning a mining company away. Communities that hold unfavorable opinions regarding mining are reluctant to grant licenses. ![]() Today, mining companies in developed countries like the United States and Canada are required to obtain a social license from local communities before they can operate in a new location.2 This means that the public’s perception of the industry dictates where mining occurs. Pictures are particularly powerful in the mining industry, because the majority of the public will never see a mine for themselves thus, they only see the industry from the perspective of the person taking the photograph. In the visual world we live in today, images can completely influence and shape our opinions. When we see an aerial view of the Tyrone mine in New Mexico, for example, we do not see the product that is fueling those lives we are only left with an empty hole. We are able to overlook the sheer size of the city, because we recognize its benefit. When we see an aerial photograph of New York City, we see it as homes, businesses, and the everyday life that we are all familiar with. These aerial photographs give no indication of the benefit that the products of these mines yield. The problem with aerial views of mines, the kinds of pictures that the media commonly uses to project a negative outlook on the mining industry, is that they only tell part of the story. Yet photos of New York City do not provoke this feeling of dread.
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